Furdtk is a well-known app in the region for ordering fresh fruits and vegetables. While the service itself had a loyal user base and a solid operational backbone, the original app interface suffered from outdated visuals, confusing navigation, and inconsistent user flows—especially in the ordering and checkout process.Sprint was brought in to redesign the entire UX/UI to modernize the brand’s look and feel, enhance usability, and ultimately increase customer satisfaction and conversion rates.

How Did We Redesign Furdtk Using the Agile UX Approach?

Phase 1 – Research and UX Audit

We began by conducting a full UX audit of the existing app:

• Identified key pain points from customer feedback and app store reviews.
• Analyzed user behavior through session recordings and heatmaps.
• Mapped out the current user journeys and pinpointed friction points in navigation, search, and checkout.

We then benchmarked Furdtk against global best practices in grocery e-commerce and created personas based on real user data.

Phase 2 – UX Restructuring and Wireframing

Based on our research, we restructured the app’s core experience:

• Simplified the navigation into clear categories and intuitive paths.
• Redesigned the product listing, filtering, and cart flow to be faster and more logical.
• Created wireframes for all key screens including home, product details, search, cart, and checkout.

This phase included user testing with prototypes to validate changes before moving into UI design.

Phase 3 – UI Design and Visual Identity

Once the structure was approved, we focused on transforming the brand visually:

• Developed a fresh, clean, and vibrant UI design inspired by nature and freshness.
• Selected a new typography system and color palette aligned with trust, freshness, and speed.
• Designed custom icons and illustrations for better communication and branding consistency.

All screens were designed for mobile-first and optimized for both iOS and Android.

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