Furdtk
Furdtk had the customers and the operations. What it didn't have was an interface that matched. Sprint ran the UX research, redesigned the full ordering journey, and worked alongside their team on the technical decisions needed to ship it.
Furdtk is one of the region's better-known apps for ordering fresh fruit and vegetables. The service worked. The operations worked. The interface was the weak link — dated visuals, unclear navigation, and inconsistent flows that showed up most painfully in ordering and checkout.
Sprint was brought in for two things: redesign the end-to-end experience, and act as a technical sounding board for the team responsible for building it.
We started by understanding where users were actually losing patience:
We then benchmarked Furdtk against how the best grocery commerce apps handle the same problems, and built personas from real user data rather than assumptions.
With the research in hand, we rebuilt the shape of the app:
Prototypes were tested with users before a single pixel of final UI was drawn.
Everything was designed mobile-first and specified for both iOS and Android.
Design that can't be built is decoration. Throughout the project we worked with Furdtk's development side on implementation feasibility, platform trade-offs, and the sequencing of the rollout — so the design that was approved is the design that shipped.
Furdtk now has an ordering experience that matches the quality of the service behind it: faster to learn, clearer to navigate, and far less likely to lose someone between the cart and the confirmation screen.
The redesign moved Furdtk's position from good operator to good product.
