Factive
A coach with a clear vision, a growing client base, and no technical team. Sprint ran the discovery, scoped the product, and built the platform. It has been generating revenue ever since.
Total revenue generated through the platform since launch — grown steadily over time, not in a single burst.
Registration and payments, then the training system, then the coach mobile app — each validated in real use before the next began.
The client had no technical team. Sprint handled discovery, scoping, build, and launch.
Factive is a web platform built to support Coach Mohammed AlMarzouq in delivering his training methodology at scale, developed together with his partner Mohammad Al Qattan.
Before Factive, everything ran manually: registrations in documents, payment links sent one by one, programmes distributed as spreadsheets. It worked, but it capped how many clients could be served and made the experience feel far less professional than the coaching itself.
The first release solved the most expensive manual problem. We built a platform where sign-up flows straight into payment, and the coach is notified automatically once payment clears. What used to take hours of chasing became a background process.
With the first phase proven, we built the programming engine: a structured schedule where the coach sets daily training, tracks client progress, and adjusts plans without touching a spreadsheet. Nutrition tracking was added alongside it so clients follow one plan, not two.
Coaching doesn't happen at a desk. We built a mobile app giving the coach live access to client data and the ability to update programmes from anywhere.
Each phase shipped, was used by real clients, and informed the next. Nothing was built on a guess.
Factive turned a manual coaching operation into a product. The team can serve significantly more clients without adding administrative hours, clients get a professional experience end to end, and the platform keeps people engaged between sessions.
Since launch, Factive has generated more than $2 million in cumulative revenue — built steadily over time rather than in a single spike.
